The website launch checklist we use for every project
Twenty minutes with this checklist prevents the most common launch-day problems.
Content and SEO
- Every page has a unique title and meta description.
- Old URLs redirect to their new equivalents.
- An XML sitemap is published and submitted to search engines.
- Images have descriptive alt text.
Performance and accessibility
- Images are compressed and served in modern formats.
- Pages load quickly on a mid-range phone over 4G.
- Everything works with a keyboard and has sufficient colour contrast.
Security and reliability
- HTTPS everywhere with security headers configured.
- Forms are protected against spam and validated on the server.
- Backups and uptime monitoring are running before launch.
Tracking and follow-up
Set up analytics and conversion goals before launch so you have data from day one, then review it after two weeks to plan the first round of improvements.